99designs connects clients in need of design work such as logos, business cards, websites and other graphical elements to a community of graphic designer. Designers from all over the world compete for design projects listed on the site.The principle is simple:
When companies need communicantions tool and cannot afford to hire a communication agency, they can simply sign up and post in detail the design project brief. Companies can also pay for each demand approximately $ 39 USD to 99designs and decide the amount of the prize.
On the same website designers can also choose the type of project they want to achieve, determine a price and ubmitted the project.
The customer can choose the winning design.
It's a very efficient system that gives the most satisfaction, with a budget and unparalleled responsiveness.
Through this system, companies can easily and quickly get access to professional designers ansd get solutions to their problems without hiring a communication agency which would cost more and take time.
Designers have a job by just signing up for free and can also improve their knowledge by chatting with others.
99designs business model is possible just on internet. Challenging so many designers is impossible outside the web. The business model is call crowdsourcing and it's now the new way for companies to find solutions.
99designs' revenue source is today just the $ 39 USD fee but they can find another way to increase it. For that they can:
- Translate the website in many languages to get access to more companies and designers.
- Allow advertisement on the website.
- Sell the database
- Open a virtual design school
- Take a fee on the winner prize
This type of model can be applied on other industries like investment by putting together project owner without resources and investors around the world.
The best example of that is http://www.cambrianhouse.com/
The principle is joining the Cambrian House Community help you to connect with people who have skills or resources you're looking for to execute your ideas. After the execution or the selling of the project (idea) , you will have to pay all your collabortors.
The model can be applied to a lot of industries even construction industry which need architects.
Good analysis! Just wanted to add the advantages for Customers as reduction of financial risks and an international source of inspiration...About the designers, absence of physical conerns, transparency and security of gains and free promotion of their succes story.
RépondreSupprimerJulie
Good additions by Julie. Cambrian House is an excellent find - one of the first to crowdsource for solutions. Need more on revenue sources.
RépondreSupprimerJustat setup phase in Netvibes.