Ventes Privees

Vente-Privee is a private online retailing site. This website host sales of designer brands for members with reducer prices. Sales include a diverse selection of product categories: fashion, accessories, toys, watches, home appliance, sport equipment, technology, wines ...

The principle is brand destocking with beautiful percentages of reduction (-20 to 75%). Stock is limited (even very limited) and sale lasts only a few hours. It's typically of the compulsive purchase.

Vente privee is in contact with the famous brands or a large distributors and pose an option of reservation on a large quantity of articles for a very short duartion (approximately 48h). They carry out then the internet sales over the short period. Thanks to this technique, they do not take almost any risk of unsold goods and do not have stock.

According to http://www.journaldunet.com/, the site ad revenues were 510 million Euros in 2008 (46% more than in 2007). Vente-Privee expects 620 million Euros in 2009.

The main part of this revenue is a profit margin (commissions) on each sold items (20 to 40%).

The website also generates additional revenue by providing informations on products.

Vente-Privee customers have the discount advantages, they can purchase on the site with sometimes more than 75% of discount. It's also easy for them to purchase (No shopping effort). They can purchase from everywhere in the world and the items will be deliver in French, Germany, Italy, UK or Spain. The payment is secure.

Companies working with vente-privee has the opportunity to sell their outlets (stocks) without destroying their brand image. Vent-Privee has the best way to present their product and the best way to sell it very fast. The discount applied can also reach new customers. These buyers are likely to return later in traditional stores that practice "normal price" if they wish to acquire other brand products.

Vente-Privee retains profit margin on items without taking risk (the command is passed after the sale) and without stock.

According to the article (http://www.01net.com/editorial/309023/des-reductions-a-la-pelle/sites-de-ventes-privees-bonne-ou-mauvaise-affaire-./ ) online sales are between 150 and 200 million Euros per year and the site Vente-Privee is a pioneer and leader in the industry with a database of two million members. Many sites of e-commerce or teleshopping launched their own private sale. The competition is fierce "Everyone tries to pick the right brands to attract customers". The brand has many advantages from this practice but they are very discreet about it.

The concept of Vente privee would be perfectly adapted for the luxury hospitality and travel sector. Due to the current economic crisis which affected mostly the luxury hotels, this concept could be the better way for them to make additional revenue during the low season and attract new type of customers.

Some hotels already dit it through promotion on they own website (Kyriad Prestige for example).

http://www.voyages-prive.com/ is using the same concept in the travel and hospitality industry. Subscriptions are only by invitation and customers have huge discounts. During the special sale, customers can choose different packages (countryn,room categories, with or without meals ...)

Vente-Privee concept is getting a lot of sectors. recently vente-privee.com sales houses. I believe in the fact that this business model will reach more sectors than it is now.