iTRAIN

ITRAIN
http://www.slideshare.net/salke/itrain-1647527

LONG TAIL CONCEPT AND CUSTOMER IN CHARGE ENVIRONMENT

The Long Tail concept describes the niche strategy of businesses that sell a large number of unique items in general in small quantities. Every product according to the Long Tail Concept can be bought even if it is completely out-dated.

The customer in charge environment is the concept that defines the act when the customer chooses himself/herself the product he/She wants to find or to purchase by typing a needed product. The searching engine starts offering different sites with a large array of products, in such a way the client can choose what he/she exactly wants.

Analyzing the two definitions, I can say that the long tail concept fits very well with the customers in charge environment. Customers choose the product they want even if it's completely out-dated. The Long Tail concept also allows to the web-site owners to understand better customer's needs and wishes and to identify very well niches in order to offer best services.

For reinforcing my opinion that the concept fits with customer in charge environment, I choose the itunes example.

Itunes gives possibility to people to buy content. Customers can buy their favorite song without buying the album. They can buy where and when they want and in the quantity they wish to. Itunes also analyzed your purchases and send you propositions.

Freemium link

Freemium example

FREEMIUM

http://www.slidesshare.net/salke/freemium-1577099

Example of freemium business

Joomeo: It is a web site allows sharing photos in a private way. Its means that only the peoples chosen by the author would be able to have an access to the photos. They try to be different from Flickr .
Their business model is based on the freemium. The goal is to provide for free to the community and to include some additional paying options. In the case of Joomeo, the possibility is offered to the paying users to host photos in the TIFF or RAW format and also to benefit of advantageous prices on the photo pulling.