mardi 3 novembre 2009

Analysis of 99designs

99designs connects clients in need of design work such as logos, business cards, websites and other graphical elements to a community of graphic designer. Designers from all over the world compete for design projects listed on the site.

The principle is simple:

When companies need communicantions tool and cannot afford to hire a communication agency, they can simply sign up and post in detail the design project brief. Companies can also pay for each demand approximately $ 39 USD to 99designs and decide the amount of the prize.

On the same website designers can also choose the type of project they want to achieve, determine a price and ubmitted the project.

The customer can choose the winning design.

It's a very efficient system that gives the most satisfaction, with a budget and unparalleled responsiveness.

Through this system, companies can easily and quickly get access to professional designers ansd get solutions to their problems without hiring a communication agency which would cost more and take time.

Designers have a job by just signing up for free and can also improve their knowledge by chatting with others.

99designs business model is possible just on internet. Challenging so many designers is impossible outside the web. The business model is call crowdsourcing and it's now the new way for companies to find solutions.

99designs' revenue source is today just the $ 39 USD fee but they can find another way to increase it. For that they can:


  • Translate the website in many languages to get access to more companies and designers.
  • Allow advertisement on the website.
  • Sell the database
  • Open a virtual design school
  • Take a fee on the winner prize

This type of model can be applied on other industries like investment by putting together project owner without resources and investors around the world.


The best example of that is http://www.cambrianhouse.com/


The principle is joining the Cambrian House Community help you to connect with people who have skills or resources you're looking for to execute your ideas. After the execution or the selling of the project (idea) , you will have to pay all your collabortors.

The model can be applied to a lot of industries even construction industry which need architects.

mercredi 28 octobre 2009

samedi 10 octobre 2009

Innocentive Question

Innocentive@work is an internal web-based community customized by Innocentive for organization. It briges the silos in disparate R&D organizations.It applies the best internal resources to organization's hardest problems so the problems are solved faster, better and cheaper. Employees can collaborate on each problem and propose solutions.

It's innnovative because it isn't just a tool but a transformation of the way organizations practice R&D. It's more than a platform, it helps to create an internal web-based collaboration community for problem solvers.

mercredi 7 octobre 2009

Ventes Privees




Vente-Privee is a private online retailing site. This website host sales of designer brands for members with reducer prices. Sales include a diverse selection of product categories: fashion, accessories, toys, watches, home appliance, sport equipment, technology, wines ...


The principle is brand destocking with beautiful percentages of reduction (-20 to 75%). Stock is limited (even very limited) and sale lasts only a few hours. It's typically of the compulsive purchase.


Vente privee is in contact with the famous brands or a large distributors and pose an option of reservation on a large quantity of articles for a very short duartion (approximately 48h). They carry out then the internet sales over the short period. Thanks to this technique, they do not take almost any risk of unsold goods and do not have stock.


According to http://www.journaldunet.com/, the site ad revenues were 510 million Euros in 2008 (46% more than in 2007). Vente-Privee expects 620 million Euros in 2009.


The main part of this revenue is a profit margin (commissions) on each sold items (20 to 40%).

The website also generates additional revenue by providing informations on products.


Vente-Privee customers have the discount advantages, they can purchase on the site with sometimes more than 75% of discount. It's also easy for them to purchase (No shopping effort). They can purchase from everywhere in the world and the items will be deliver in French, Germany, Italy, UK or Spain. The payment is secure.


Companies working with vente-privee has the opportunity to sell their outlets (stocks) without destroying their brand image. Vent-Privee has the best way to present their product and the best way to sell it very fast. The discount applied can also reach new customers. These buyers are likely to return later in traditional stores that practice "normal price" if they wish to acquire other brand products.


Vente-Privee retains profit margin on items without taking risk (the command is passed after the sale) and without stock.


According to the article (http://www.01net.com/editorial/309023/des-reductions-a-la-pelle/sites-de-ventes-privees-bonne-ou-mauvaise-affaire-./ ) online sales are between 150 and 200 million Euros per year and the site Vente-Privee is a pioneer and leader in the industry with a database of two million members. Many sites of e-commerce or teleshopping launched their own private sale. The competition is fierce "Everyone tries to pick the right brands to attract customers". The brand has many advantages from this practice but they are very discreet about it.


The concept of Vente privee would be perfectly adapted for the luxury hospitality and travel sector. Due to the current economic crisis which affected mostly the luxury hotels, this concept could be the better way for them to make additional revenue during the low season and attract new type of customers.
Some hotels already dit it through promotion on they own website (Kyriad Prestige for example).

http://www.voyages-prive.com/ is using the same concept in the travel and hospitality industry. Subscriptions are only by invitation and customers have huge discounts. During the special sale, customers can choose different packages (countryn,room categories, with or without meals ...)


Vente-Privee concept is getting a lot of sectors. recently vente-privee.com sales houses. I believe in the fact that this business model will reach more sectors than it is now.




samedi 25 juillet 2009

How to make Innocentive more open?

Solvers- Innocentive can show people suscribed to the same problem and they can gather in order to resolve this challenging problem together that can lead to the better result.

Seekers for the one problem seekers can create one unique forum to gather the solvers that can help the others to discuss the problem.

Searching of partnership with other Scientific institutions from developing countries (there are Human resources there but they don't have many possibilities to revel and to develop their knowledge).

Carry out more ads in the web and through their partnership.

Create Innocentive center in different countries, especially in BRIC countries where there is much scientific potential ( The presentative offices that can explain in details to everybody what is the concept of innocentive).

jeudi 25 juin 2009

LONG TAIL CONCEPT AND CUSTOMER IN CHARGE ENVIRONMENT



The Long Tail concept describes the niche strategy of businesses that sell a large number of unique items in general in small quantities. Every product according to the Long Tail Concept can be bought even if it is completely out-dated.




The customer in charge environment is the concept that defines the act when the customer chooses himself/herself the product he/She wants to find or to purchase by typing a needed product. The searching engine starts offering different sites with a large array of products, in such a way the client can choose what he/she exactly wants.




Analyzing the two definitions, I can say that the long tail concept fits very well with the customers in charge environment. Customers choose the product they want even if it's completely out-dated. The Long Tail concept also allows to the web-site owners to understand better customer's needs and wishes and to identify very well niches in order to offer best services.




For reinforcing my opinion that the concept fits with customer in charge environment, I choose the itunes example.

Itunes gives possibility to people to buy content. Customers can buy their favorite song without buying the album. They can buy where and when they want and in the quantity they wish to. Itunes also analyzed your purchases and send you propositions.

vendredi 12 juin 2009

Example of freemium business

Joomeo: It is a web site allows sharing photos in a private way. Its means that only the peoples chosen by the author would be able to have an access to the photos. They try to be different from Flickr .
Their business model is based on the freemium. The goal is to provide for free to the community and to include some additional paying options. In the case of Joomeo, the possibility is offered to the paying users to host photos in the TIFF or RAW format and also to benefit of advantageous prices on the photo pulling.